top of page

How to Start A Financial Coaching Business

Financial coaching has exploded in popularity over the past few years, with many professionals eager to take advantage of its potential. Financial coaching is a business model that offers the opportunity to work with individual clients one-on-one on an ongoing basis. Clients can hire a coach as much or as little as they’d like, and the cost typically ranges from $100-$500 per month. If you’re interested in starting your own financial coaching business, this guide will show you what you need to know. Read on to learn more about financial coaching, who might be a good fit for it, and some key factors you should consider before launching your venture.


What Is Financial Coaching?

Financial coaching is a professional relationship in which a financial coach helps clients make better financial decisions. Coaches typically work with clients one-on-one, online or in-person, meeting with them regularly to discuss their financial situation and offer advice on improving their finances. As part of the coaching process, many coaches offer a free subscription to a financial planning software program, which allows clients to see where they’re spending their money and get a detailed financial overview. While financial coaching might sound about spending less and saving more, the reality is often quite different. Many coaches use their expertise to help clients make more significant financial decisions, like purchasing a home or retiring on time.

Key Question to Define Your Financial Coaching Target Audience
  • Who is your target client?

  • What do they struggle with?

  • What is their most significant financial challenge?

  • What are their goals? -

  • What is their current financial situation?

  • What are their expenses?

  • What are their debts?

  • What is their net worth?

  • What are their spending habits?

  • What is their net income?

  • What is your ideal client?

  • What type of person are they?


More questions that are more relevant to your business model:

  • What are your key financial services? In other words, what are the key things you will offer your clients as part of their financial coaching experience?

  • What is the price point for your services? Is it appropriate for your clients? Does it take into consideration their financial situation?

You will want to know these things before starting a financial coaching business. If you don’t know these things, you will need them later when you start a business.


Who Might Need Financial Coaching?

Financial coaching can be a helpful tool for people looking to improve their financial well-being. The primary goal of financial coaching is to help individuals make the most informed financial decisions possible. This can be achieved through various means, including educating clients about different financial products and services, guiding saving and spending money, and helping them develop a long-term financial plan.

Financial coaching can also aid in opening up dialogue between clients and their coaches. This allows for a more personal interaction than traditional financial planning, which typically involves a one-sided relationship between client and advisor. The result is often a more open and trusting relationship that enables clients to get the guidance they need in a more comfortable setting.

Finding the Right Idea for Your Financial Coaching Business

Once you’ve decided to start a financial coaching business, you’ll want to focus on finding the right idea for your business. Coaching is a unique business model that allows you to work with one client at a time. This means you can’t go out and try to attract as many clients as you can.


Instead, you want to find one specific thing that you can offer your clients that is especially helpful. That may be a particular topic of expertise, a specific philosophy about money, or a unique approach to finances that you’ve developed. Once you find that thing, you can use it to attract new clients and build your business.


Set Goals for Your New Business

Finally, as you set out to find the right idea for your financial coaching business, make sure you set goals for yourself. This is particularly important for any type of entrepreneurship, especially when you’re just starting out and have limited experience. Setting goals can help you stay focused, help you determine the right steps to take, and help you build confidence in your new venture. You may want to set some specific business goals, like the number of clients you want to sign up in one year, or the amount of income you want to generate by some point in time. You may also want to set personal goals, like the amount of savings you want to have by some point in time.


What’s Next: Final Words

Launching a new business can be exciting, but it’s also a lot of work. You’ll need to invest time, energy, and money into your new venture. It’s important to be realistic about your goals and know where to draw the line between dreaming big and setting yourself up for failure. Financial coaching is a great business model that can help you be financially independent and free from the day-to-day stresses that come with working for someone else. This can be achieved through the right idea and hard work.

15 views0 comments

Recent Posts

See All
bottom of page